Sony Alpha a7 III Mirrorless Digital Camera (Body Only)

Famous for its renovated sensor design, the Sony Alpha a7 III Mirrorless Digital Camera is a versatile camera perfect for both photo and video applications in many working situations. Clarified for upgraded speed and low-light production, the full-frame 24.2MP Exmor R BSI CMOS sensor, and BIONZ X image processor couple to produce a magnificent 10 fps continuous shooting rate and upgraded autofocus performance for quick, more authentic subject tracking together with wide frame coverage. This modern Fast Hybrid AF System includes a combination of 693 phase-detection points and 425 contrast-detection areas for the faster acquirement of focus in different lighting conditions, and also retain focus on subjects more successfully. Additionally featured to speed and AF, the processing improvements also help to achieve better image clarity and minimize noise all-round the sensitivity range from ISO 100-51200, which can be dilated to ISO 50-204800. Video recording capabilities have also been upgraded for better quality while recording UHD 4K video with the full width of the full-frame sensor to reduce moiré and aliasing. Additionally, gaining both stills and video operation, the a7 III employs a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to reduce the camera shake by up to 5 stops.

Far away just renovated to the imaging system, the a7 III’s body design has also been amended to feature a rear 3.0″ 922k-dot touchscreen LCD, which has a lean design to better carry working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also characterized for brilliant and clear eye-level monitoring. For better shooting flexibility, binate SD memory card slots are now characterized, and a larger NP-FZ100 battery is also utilized to produce up to approximately 710 shots per charge. Perfect for the camera’s use in trying conditions, the magnesium-alloy chassis and weather-resistant also supply the a7 III dust- and moisture-resistant.

24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor

Made by a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor operates with the BIONZ X image processor to produce high-resolution stills and video while reducing noise and improving speed. This sensor structure operates with a nonstop on-chip lens design and an anti-reflection coating for better light collection and increased detail. Also, the copper wiring layer completely upgraded data transmission speed for producing 14-bit, high-resolution stills with a vernacular sensitivity range from ISO 100-51200, which can be farther dilated to ISO 50-204800. Also, it authorizes internal UHD 4K video recording with a wide dynamic range applying the full width of the full-frame sensor. The BIONZ X processor also works in co-occurrence with a high-speed front-end LSI to produce quick processing times along with the capability to catch an impressive 15-stop dynamic range at low sensitivity values.

The sensor and processor union also allow quick and constant shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE while working with either a mechanical shutter or an electronic shutter. If you are shooting in live view mode, a constant shooting rate of up to 8 fps is also possible.

Fast Hybrid AF System

An upgraded 4D FOCUS system now utilizes a union of 693 phase-detection points, which surround approximately 93% of the frame, together with 425 contrast-detection areas for authentic and fast autofocus and subject tracking performance. This Fast Hybrid AF System now produces twice the focusing speed and more accurate tracking compared to the last 7 models, as well as upgraded low-light focusing. The use of phase-detection points also utilizes the use of A-mount lenses through the optional LA-EA3 or LA-EA1 lens mount adapters with full constant AF/AE tracking harmony.

The apt focus system also advances itself to a different of focusing functions for clear precision, comprising Lock-on AF, which preserve focus on active subjects all over the use of a selective frame that is set over the desired moving subject and Expand Flexible Spot, which utilizes neighboring focus points to regain focus on moving subjects even if the originally selected point loses its focus. Additionally, Eye AF can be utilized to base focus on recognized subjects’ eyes for portraits and is obtainable in both AF-S and AF-C modes. Autofocus can also be used in concurrence with the Focus Magnifier function for critical focus while highlighting minute subject details. The rear touchscreen can also be used for Touch Focus control and a Touchpad Focus Control mode which allows you to use the rear screen intuitively while keeping your eye to the viewfinder.

5-Axis SteadyShot INSIDE Image Stabilization

Load into the strong a7 III is a 5-cease effective 5-axis SteadyShot INSIDE image stabilization system that reimburses for five kinds of camera shake experienced during handheld shooting of stills and video. This allows users to securely use any lens, even adapted lenses, for critical imaging without experiencing blur from camera shake.

For long focal lengths, the system will accurate for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will be helpful from the insertion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will be working at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

UHD 4K Video Recording in XAVC S Format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Body Design and Built-In Wi-Fi/Bluetooth

• An XGA OLED Tru-Finder EVF is featured and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
• In addition to the EVF, a 3.0″ 922k-dot rear LCD is also obtainable, which has a touch panel design for in-built operation and focusing control. The screen also tilts upward 107° and downward 41° to help to work from high and low angles.
• Magnesium-alloy frame satisfies rigor, longevity, and balance while remaining lightweight. The lens mount has also been refined to better support heavy lenses and provides grip rigidity has been upgraded for more comfortable hand-holding.
• Weather-resistant has been employed to save from dust and moisture for good operation in difficult weather conditions.
• Using the featured NP-FZ100 battery, the a7 III has upgraded battery life and is now rated for approximately 710 shots per charge.
• Dual SD memory card slots are provided for flexible file saving and handling and can be arranged to partition raw and JPEG files or can be used for overflow recording. One of the card slots is made to support UHS-II memory cards.
• A USB 3.0 Type-C port has been featured, in addition to a micro-USB port, for quicker, more valid tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
• In-built Wi-Fi helps the a7 III to quickly share images with mobile devices for direct sharing online to social networking, through email, and to cloud storage sites. NFC is also braced, which permits for a one-touch connection between the camera and compatible mobile devices; no complex setup is needed. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera’s shutter.
• Bluetooth connectivity permits you to location data acquisition.

Other Camera Features

• A Rating function permits you to assign star values, from 1-5 to images in-camera for quick editing and sorting at home while post-production.
• An advanced 1200-zone evaluative exposure metering sensor produces continuous and precise results through multi-segment, center-weighted, or spot metering modes.
• Highlight and Average metering modes assist you to circumvent blown-out highlights and give stable auto-exposure.
• Anti-flicker shooting robotically acknowledges and times the shutter action to reduce the flicker effect for more accordant results on still images.
• Featured with Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
• In-built Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).